The first thought that usually pops into everyone’s heads when media is mentioned is how pop culture is spread throughout the world through this medium. In fact, media can help to improve everyone’s state of living when used in the right way, when used by positive ‘lobby’ groups. There are organizations in this world who make good use of the media to spread intrinsic values around the globe and also for the well being of our planet.
Many of us who live comfortably in first-world countries find it hard to sympathize with the deterioration of the environment that have resulted from global warming. This is where organizations such as Greenpeace step in to try to bring to light how much of the damage caused are made by corporations who over-consume to feed their pockets and the demands of blinded consumers – namely ourselves. Here, I would use a few examples of campaigns held by Greenpeace as part of their efforts to reduce the effects of global warming on Earth.
One of the campaigns held was to stop Mattel, a toy company most famous for producing Barbie dolls to stop using products from Asia Pulp and Paper (APP) for their Barbie dolls’ packaging. APP was a pulp and paper company infamous for the irresponsible burning of Indonesian rainforests which contributed greatly to deforestation, as well as destruction of the homes of the already endangered Sumatran Tiger. A banner was hung by activists dressed as Ken dolls over Mattel’s headquarters in California.
Another example would be another campaign held last year by Greenpeace to try to convince Shell to stop their plans to drill the already-melting North Pole for more oil. Seen in the video below, they were dressed as polar bears this time round to help ‘rebrand’ Shell into a more environmentally-friendly corporation.
As we can see, through such imaginative ways these ‘lobby’ groups were able to make an impressive statement to create awareness and also to remind us about how our natural surroundings suffer from our selfish consumerism. This would of course not have been possible without the help of the media in spreading the word quickly and efficiently to pressurize these corporations to remember proper ethics and be responsible while continuing on with their business.
Otherwise, the only times we will be able to see these beautiful creatures would only be through pictures in the future.